Starbucks Jamaica to follow Colombia’s lead

Starbucks plans to consider opening a coffee store in Jamaica.
When Jamaicamocha spoke to Jamaica Blue Mountain farmers on the implications most had a mixed bag of views.
Some say it will benefit the local industry provided the local authorities force Starbucks to follow the lead of Colombia.

Others say it will hurt the local cafe sector, still burgeoning and still educating the public on how to drink brewed coffee. Remember that this luxury coffee producing nation generally drinks tea and imported instant coffees.

Those who want Starbucks to buy local also acknowledge another problem: How can Starbucks sell coffee at a similar price-point as in major markets while using expensive Jamaican coffee?

A solution involves using cheaper Jamaica low mountain beans but also allowing the giant to import commodity beans for blending as Jamaica Blue Mountian blends.

Even this solution would likely result in farmer protests and calls by other cafe players of favoritism.

Let’s see what brews.

Starbucks opened its first store in Colombia in 2014 and now has 11 stores. Medellin its latest, opened last September. But the chain wants to open 50 in that coffee producing country.

Starbucks now has over 1,000 stores in Latin America since entering Mexico in 2002. The new store, located in Medellín’s Milla de Oro on Poblado Avenue, is designed to honor Colombia’s rich coffee heritage while celebrating the city’s eclectic vibe.

“Since opening its first store in Colombia, Starbucks stores in the country have served 100 percent locally sourced and roasted coffee for in-store beverages to honor the country’s coffee heritage and the company’s 45-year history of sourcing premium arabica coffee from the region,” confirmed Starbucks on its press pages. “Customers can explore different varieties of Colombian coffees including Starbucks single-origin Colombia Nariño, Colombia Espresso, Colombia Espresso Decaf and the medium-roast Colombia coffee.”

Marley coffee links with NFL

Marley Coffee which sells commodity and luxury Jamaica blue mountain beans will partner with The Broncos NFL team to cobrand  coffee.

“Marley Coffee is played to announce a limited edition Mile High Blend in partnership with the Denver Broncos,”  Marley tweeted.

The company which is on track to break even this fiscal year based on sustained sales growth.

image

image

Coffee to cup to crazy

100% Jamaica Blue Mountain coffee coffee buzz

20140316-092025.jpg

Jamaica Blue Mountain coffee aims to make tea

The Jamaica Agriculture Ministry wants to develop a pilot project to produce tea in the protected region of the Jamaica Blue Mountains.
contextually coffee grown in the Blue Mountains is amongst the worlds finest and fetches a premium price.

Agriculture minister Roger Clarke told Parliament in May 2013 that his ministry was currently negotiating a contract with a specialist to help devise an industrial plan for the nutraceutical industry.

“There are a number of herbs and spices known to us, such as mint, cerasee and fever grass that we use on a domestic basis with spectacular results,” Clarke told Parliament.

“The time has come for us to commercialise these herbs and spices,” the minister added.

Wallenford for divestment

wallenford pxlr

Wallenford, the largest producer of coffee in the island is being divested by Government to the larger than life entrepreneur Micheal Lee-Chin, a Canadian/Jamaican billionaire. He made his fortune in banking and real estate.

This is the latest round of coffee divestments by the government in an attempt to fortify the Jamaica Blue Mountain brand for future growth and development.

Wallenford sells for up to $40 per 1/2 pound on its website but we offer for US$24 almost half price.

SAFE: ALL SHIPMENTS RECEIVE TRACKING NUMBERS. TRACKING NUMBERS ARE INDEPENDENTLY VERIFIABLE BY JAMAICA POST OFFICE WHICH UPDATES TRACKING STATUS VIA EMAIL. SHIPMENTS TO USA TAKES UP TO 29 DAYS AND UP TO 45 FOR REST OF WORLD.