Deaf Can! the not for profit coffee enterprise that trains deaf students in the art of coffee got the most exposure at the Jamaica Coffee Festival even above global brands Starbucks.
Why– for a few reasons.
First, patrons were not seeking out Seattle roasted coffee (or re-imported Jamaica coffee). So Starbucks prominent stall was largely empty. Largely ignored.
Second, Deaf Can! assisted three companies which led the company to have three cobranded booths at a coffee festival. That resulted in them having arguably the largest floor space. Third , they offered a zany cold brew coffee made from peaberries. It represented one of the most innovative core coffee drinks on display.
DeafCan is currently seeking to raise about $7.5 million from the Jamaica Social Stock Exchange to properly finance their coffee farm in Mandeville. Why not check out their business model here .
Over 15 Jamaica coffee brands are represnted at the festival. Notable absent brands are Jablum and Wallenford. There was a cobranded Cannonball and Jablum stall but no marketing beyond a small Jablum banner.
Love Jamaica Coffee but can’t be at the festival consider these coffees .
Why is coffee from Blue Mountain, Jamaica so expensive?
Simple demand, supply and the resultant price.
People are drawn to the balanced cup that real Jamaica Blue Mountain coffee offers. It’s chocolatey infused with spice and fruit without bitterness.
Additionally Japan demands it more than the rest of the world and buys 70% of total production. This results in 30% for the rest of world. Additionally the region that it’s grown in–the steep slopes of the Blue Mountains, limits cultivation in an is already limited zone. Its 8 hours of daily mist and fog crestes a natural green-house effect which slow ripens the beans.
Additionally the island offers a bespoke coffee made in traditions delevoped over hundreds of years. But that’s not to say farms aren’t investing in modern and new cultivation methods.
Some critics say that over the last 20years with the rise of Starbucks and specialty coffee, other regions have improved quality and now offer cups with similar quality to Jamaica Blue Mountain.
The truth is great coffee can come from anywhere but not all have same taste profile. In short, two handbags of the same size says nothing about the quality and style. A Louis Vuitton handbag will always maintain its value due to its quality and taste, so too with Jamaica Blue Mountain.