Why is coffee from Blue Mountain, Jamaica so expensive?
Simple demand, supply and the resultant price.
People are drawn to the balanced cup that real Jamaica Blue Mountain coffee offers. It’s chocolatey infused with spice and fruit without bitterness.
Additionally Japan demands it more than the rest of the world and buys 70% of total production. This results in 30% for the rest of world. Additionally the region that it’s grown in–the steep slopes of the Blue Mountains, limits cultivation in an is already limited zone. Its 8 hours of daily mist and fog crestes a natural green-house effect which slow ripens the beans.
Additionally the island offers a bespoke coffee made in traditions delevoped over hundreds of years. But that’s not to say farms aren’t investing in modern and new cultivation methods.
Some critics say that over the last 20years with the rise of Starbucks and specialty coffee, other regions have improved quality and now offer cups with similar quality to Jamaica Blue Mountain.
The truth is great coffee can come from anywhere but not all have same taste profile. In short, two handbags of the same size says nothing about the quality and style. A Louis Vuitton handbag will always maintain its value due to its quality and taste, so too with Jamaica Blue Mountain.
jamaicamocha 