Airport for Starbucks in Jamaica

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A private entity is now actively engaged in raising capital to carry the coffee chain Starbucks to Jamaica, it is understood.

 

The entity secured the services of an investment house to consider viable methods of raising funds, it is understood.

The players want to put the first location in Sangster International Airport in Montego Bay. There are over 4 million passengers that commute through the airport annually. Visitors to the airport can buy an array of coffees from the airport including from Cafe Blue, Jablum, Coffee Roasters Jamaica.

Earlier this year local media reported that Starbucks is considering entering the island along with other Caribbean territories in the medium term.

Who are the two private sector players seeking to acquire the
Starbucks franchise in Jamaica–They are both in hospitality sector, the
media says.

Of course local players are concerned about the implications of a coffee giant entering the land of luxury coffee. Brands that sell to Starbucks including Amber Estate and Wallenford.

Will Starbucks increase the coffee culture? Will Starbucks improve a
cup of local coffee? Or would it simply increase the price? Let’s see. Not all cafe players are upbeat about the prospects especially those who earn from the tourist market.

cess on coffee imports to Jamaica contemplated

The Coffee regulator in Jamaica reportedly wants to further tax coffee imports to fund local production.

The Coffee Industry Board Jamaica (CIB) said the cess would finance local farmers.

“This recommendation to the minister was made after extensive consultations with the stakeholders in the coffee industry. The minister has publicly expressed his agreement with the proposal and he will, at the appropriate time and place, announce the amount of the cess and how it will be applied,” the CIB reportedly indicated to local media.

Jamaica’s coffee production has fallen to less than 200,000 boxes annually from a high of more than 500,000 boxes in 2004.

Jamaica Blue Mountain remains in short supply due to a confluence of factors now led by fires and the berry borer disease. Coffee exports totaled some US$13 million last year down from some US$25 million in  pre-crisis levels.

Jamaica Blue Mountain Stout

US based AleSmith Brewing Company and Mostra Coffee launched
‘Jamaica Blue Mountain Speedway Stout’ since March.

Since its launch online fans have been mostly supportive but some question the use of high quality coffee as a “quirk”.

The team will source beans from Mavis Bank Coffee Factory in Jamaica makers or JABLUM.

The company says that US based coffee roaster, Mostra Coffee carefully roasted and cold brewed Jamaica Blue Mountain coffee beans to complement its award winning Speedway Stout.

They will lightly roast the coffee to enhance aromas and well-balanced chocolaty finish and add to the stout.
“Thanks to Mosta’s diligent work, these 100% Blue Mountain beans were sourced from the renowned Mavis Bank Coffee Factory in Jamaica,” added the company.

Speaking about the collaboration, Mike Arquines, Roaster for Mostra Coffee said, “This opportunity is surreal. Prior to this collaboration, AleSmith was one of my all-time favorite breweries! Speedway Stout was my first “gateway” craft beer experience. It blew my mind because I didn’t know that beer could taste like this. My Mostra team and I feel like this has been a match made in craft beer and coffee heaven because it brings together two companies who pride themselves with being able to provide an un-compromised experience and product. Cheers to more amazing collaborations in the future!”

George Allen, General Manager for AleSmith echoed Mike’s sentiments about the collaboration, “AleSmith prides itself on sourcing the highest quality coffees for our single varietal Speedway Stouts. With this in mind, we reached out to local roaster, Mostra Coffee. Mostra shares our commitment to quality and bettering the customer experience. After several cupping sessions we found the perfect match in Jamaica Blue Mountain coffee. “

The beer goes on sale online (via Brown Paper Tickets) on Monday, March 3rd and AleSmith will host a release party at the brewery on Saturday, March 8th.

About AleSmith Brewing Company
AleSmith Brewing Company was founded in August 1995 in San Diego, California. The company currently employs 28 people and is projected to brew 15,000 barrels in 2014.

About Mostra Coffee
Mosta Coffee is a San Diego, California based artisan micro-roasting company that sources, roasts, brews and serves premium, fair-trade specialty coffee.

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