Single Estste Jamaican Blue Mountain coffee in our Etsy shop. Directly from Whitfield Estate. It’s 1.5lbs for under $48 inclusive of shipping. Great chocolatey and nutty profile. Medium-dark roast. It’s a joy to drink.
Coffee Roasters Jamaica (CRJ) led by the Fletcher family started selling its own single-serve k-cup Jamaica Blue Mountain coffee pods in December.
Its aimed at targeting the fastest-growing segment of the US coffee market. Mark Fletcher, chief executive officer, hopes that the k-cups will grow overall revenues at the company already benefiting from a one-third rise in exports year on year. The company has already sold about 100 k-cup cases in the US.
Few local companies sell their own branded single-cup brewed coffee. Its due in part to the focus on selling green beans to Japan and the industry’s sporadic sales to US which heavily demands k-cups.
CRJ and sister company Country Traders Ltd recently got a renewal inspection for Hazard Analysis and Critical Control Points (HACCP).
Ten new cafes opened in Kingston over the last 12 months.
Its a record number of cafes in the struggling Jamaican economy. Moreover the city didn’t even drink quality coffee until recently. The farms instead chose to export the best grades to Japan and most Jamaicans drink cheap instant shit.
Reduced export earnings forced farms to find new markets and that new market is domestic. It has resulted in the Starbucks culture finally brewing its way into the island even without a phsyical store presence.
Kingston now probably has about 15-20 proper cafes. Many are within hotels but also on every decent mall. The owner of one of the pioneering cafes said: “Where are most of these cafes now. I expect them to continue disappearing in a year”.
Demand and supply actually turned coffee farmers into rock stars for the ensuing crop. Last year no one wanted to farm now younger folk are jumping on their grandparents land to til the soil for coffee production.
–“There is a security guard at [large supermarket], I now see him up in the hills at his family farm…I haven’t seen him in years,” said a key coffee source in conversation with Jamaicamocha.
This year experts–literally in the field–predict a 30 per cent dip in coffee production in the luxurious soils of the Blue Mountains. Of course good old economics indicates that whenever supply is reduced and demand remains price will rise.
–“Coffee farmers are getting the best rates ever. But the crop is down to nothing,” said an operations manager at one of the largest processors in the island.
Coffee farmers are getting flocked by processors begging to sell them beans and will pay up front and at inflated prices. We recon at least 20 per cent above market in order to at compensate for local currency depreciation year on year.
Its significant remember that total coffee exports dropped from US$30 million annually before the Western Financial crisis to some US$14 million in 2012 (latest figures indicate). During that period farmers were getting roughly the same per box of cherry at about US25. However inflation and depreciation cut that away to about US$15 a box over five years.
–“Him beg me to sell him coffee,” said a respected farmer who opted for anonymity in reference to a large processor trying to secure future supply from his crop.
–“You want peaberries. You better take what you get because we not sure if there will be any coffee soon,” a major distributor told me via a purchase.
The coffee farmer has a hoe for a guitar and is flocked by businessmen. Now he finally has the financial incentive to make the best legal drug in the world.