New Jamaica Blue Mountain k-cup pod from Coffee Roasters Jamaica

Coffee Roasters Jamaica (CRJ) led by the Fletcher family started selling its own single-serve k-cup Jamaica Blue Mountain coffee pods in December.
Its aimed at targeting the fastest-growing segment of the US coffee market. Mark Fletcher, chief executive officer, hopes that the k-cups will grow overall revenues at the company already benefiting from a one-third rise in exports year on year. The company has already sold about 100 k-cup cases in the US.
Few local companies sell their own branded single-cup brewed coffee. Its due in part to the focus on selling green beans to Japan and the industry’s sporadic sales to US which heavily demands k-cups.
CRJ and sister company Country Traders Ltd recently got a renewal inspection for Hazard Analysis and Critical Control Points (HACCP).

blumtn_kcup copy

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s