Deaf Can! the not for profit coffee enterprise that trains deaf students in the art of coffee got the most exposure at the Jamaica Coffee Festival even above global brands Starbucks.Why– for a few reasons.First, patrons were not seeking out Seattle roasted coffee (or re-imported Jamaica coffee). So Starbucks prominent stall was largely empty. Largely ignored.Second, Deaf Can! assisted three companies which led the company to have three cobranded booths at a coffee festival. That resulted in them having arguably the largest floor space. Third , they offered a zany cold brew coffee made from peaberries. It represented one of the most innovative core coffee drinks on display.DeafCan is currently seeking to raise about $7.5 million from the Jamaica Social Stock Exchange to properly finance their coffee farm in Mandeville. Why not check out their business model here .Over 15 Jamaica coffee brands are represnted at the festival. Notable absent brands are Jablum and Wallenford. There was a cobranded Cannonball and Jablum stall but no marketing beyond a small Jablum banner.Love Jamaica Coffee but can’t be at the festival consider these coffees .
Some coffee companies in the island are innovating. They want to expand the definition of great coffee to include a more fruity taste profile instead of preponderance of chocolate tones. No one will go on the record but expect options that are bursting with fruit to hit shelves within the medium term.
Good news, finally coffee prices are starting to fall. Consumers of Jamaica Blue Mountain Coffee will see a 10% reduction in the price going forward. Of course there is one proviso: That weather conditions will remain. Specifically the absence of hurricanes, and there’s one looming in the Caribbean Basin as I text. It seems hard to believe that right now it’s a buyer’s market when just a year-and-a-half ago farmers could get as high as J$13,000 a box of coffee. Now farmers are being offered $6,000 a box. Naturally most farmers do not want to sell but they’re caught in a dilemma because if they don’t sell now the ripe red coffee cherries will rot and die. There’s only one processor that is buying now and that’s Mavis Bank coffee. As a result Farmers have been protesting. They do not want to sell their beans for half its worth.
Buy now before end of September, and get a 10% discount as Paypal partial refund.
Industry players are again contemplating sending green or unroasted beans to China in an effort to offset reduced demand in Japan, the largest buying market for Jamaica Blue Mountain (JBM) coffee.
The source indicates that its a real possibility despite concerns about the Chinese market and the potential for unauthorised blending of beans.
“We have to try something,” added the source.
In 2011, the Coffee Industry of Jamaica (CIB) sent its first shipment of green beans to China. The CIB sent representatives to live in the country in order to streamline the supply chain. The deal signed with Zhejiang Dunn’s River Import and Export Company Limited, would handle the commercial transactions of the Hangzhou Coffee and Western Foods. The deal was met with ambivalence from some Japanese buyers who questioned the price at which the beans were sold to China. The deal with the major importer wasn’t continued after the initial two year attempt. But with the softening of the Japanese market the search for new markets are inevitable.As the industry can no longer avoid the world’s second largest economy.