Jamaica to benefit from Coffee futures

Coffee prices referenced on the commodities market are trading near two year highs.

Prices are up 50 per cent since lows of 2019 on news of an expected drop in production going forward, while at the same time met with increased demand from developed nations for coffee.

“World exports are expected down 4.7 million bags to 115.4 million primarily due to lower shipments from Brazil and Honduras,” stated the Coffee: World Markets and Tradereport published this month by the US Department of Agriculture. “With global consumption forecast at a record 166.4 million bags, ending inventories are expected to slip 400,000 bags to 35.0 million.

The report stated that coffee production for 2019/20 is forecast 5.3 million bags (60 kilogrammes) lower than the previous year to 169.3 million, primarily due to Brazil’s Arabica trees entering the off-year of the biennial production cycle.

Arabica coffee futures are now at US$1.31 from just shy of the US$1.38 52 week high but far from the low of US$0.86. It follows on a series of measures which affected demand and supply.

It matters, as the commodity futures give a guide to the directional flow of pricing of most coffees, even those that do not trade on the exchange like luxury Jamaica Blue Mountain. The entire crop of JBM can fit into less than a day’s production in Colombia, so the island’s crop does not affect demand or supply. Buyers in Japan however which accounts for some 70 per cent of total sales of JBM beans will be less likely to pay a premium for JBM if coffee demand overall is down.

“The Japanese are buying again but the prices are not that great,” said a Spokesman for a large farming brand in the Jamaica Blue Mountains.

The data for this year’s total exports of Jamaica Blue Mountain are not yet disclosed.

China continues to grow its consumption with the growth of Luckin Coffee formed in 2017 and listed this year. It continues to add several stores a day now at some 4,280 up over 200 per cent year on year, at the time of this report. It is now the largest chain in China surpassing Starbucks which operates some 4,100 sores in China.

 

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Why Jablum Gold made with Jamaica peaberry coffee beans are rare

Jablum Gold is made of beans from the Jamaica Blue Mountains. These beans are not only handpicked on the farms, they are also curated in the factories to get the fattest beans and best taste. So no boudbr it’s made in low quantities.

Add peaberries which are made from 1 in every 10 beans on average, then add the duration process and you get an exceedingly rare Jablum Gold peaberries.

This coffee plays its part offering theatre from unpacking the beans, inspecting its pea like nature, smelling, then cupping.

Essentially it makes a great cup for the holidays. The tones are traditional chocolate and spice, but the peaberries give it a crisp tealike fruitiness and smoothness.

https://www.etsy.com/listing/515150216/jamaica-blue-mountain-coffee-8-oz-x-1

Difference between Jamaica Blue Mountain and High Mountain coffee

Simply put Jamaica Blue Mountain (JBM) is the premium brand and Jamaica High Mountain is the satisfactory fighter brand.

Jamaica Blue Mountain should taste complex with initial tones of chocolate which transfers to hints of brown sugar and then lemon on the back end without any bitterness. In other words three layers of taste or tri-tones. In reality most cups will have two layers rather than three and offer chocolate and nut without the bitterness. Or chocolate and lemon. Regardless of the number of layers it should be balanced and not taste like hot water.

High Mountain on the other hand offers a deeper chocolate taste in part due to darker roasts but also heavier body and a more masculine profile. Its profile then offers a transition from cocoa to heavy nut with some amount of bubbly acidity and slight bitterness. It makes a cup daily cup but will not usually offer complex tri-tones like properly curated Blue Mountain. Its also less balanced and the swings of chocolate to bitter isn’t uncommon. But there are some great batches of High Mountain that can offer more satisfaction than Blue Mountain particularly for those who want a chocolate affair especially with milk.

Price. Jamaica Blue Mountain retails for about $25 per 8oz or basically twice the price of high mountain. There are some exceptions in price with newer brands seeking to slash margins to make sales. But generally stick to known brands at higher costs. You basically get value for money. Why. Because even today a few roasters don’t drink coffee in Jamaica. So they can’t tell a botched roast job or not.

Brands. Established Jamaica Blue Mountain brands include Wallenford, Jablum, Coffee Traders, Coffee Roasters, Marley Coffee, Amber Estate and Twymans. There are others but these are the ones in the main. The newer ones include brands like Plantation Blue and Stoneleigh.

Of course the profile changes based on many farming factors including luck. But generally speaking, I find that Twymans and Amber are most consistently in offering tri-tones while most of the others will give amazing two-tones.  Its probably due to the single estate nature of these beans and the love that these farmer-owners put into each bag. Actually yes, they are proud of their coffee and would invite anyone to share a joke with them over a fresh brew. I also have to make honourable mention of Marley in the gold bag which I also find the right balance of chocolate and lemon. The right balance of amazing.

It therefore sets up questions about the oldest brands in the business: Wallenford and Jablum. They are good but will generally offer two-tones rather than amazing three tones. Anyone can disagree. Its just my opinion. It is getting better but when a company is the oldest and the largest (Wallenford owners bought out Jablum) you buy from thousands of farmers and the profile moves from knowing every bean to capitalism. But its still good and I’m actually drinking Wallenford now.

High Mountain on the other hand, is dominated by the Minott family controlled Jamaica Standard Products Limited. The company masterfully calls its brand the name of the region of coffee–Jamaica High Mountain.

Geographically JBM is grown at an elevation beyond 2,000 ft in the mountain range of the Blue Mountains on the easterly side of Jamaica. While High mountain comes from various areas in the island but particularly, the other side of the island.
JBM is serious coffee and the microclimate offers that premium super luxury taste that’s renowned globally. That said, High Mountain is the better choice for mixed milk based drinks including cappos, lattes and the sort.

 

Click pics to buy Jamaica High Mountain or Jamaica Blue Mountain

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