Starbucks CEO Kevin Johnson said that sales of cold coffee and teas now account for about half of the company’s beverage sales. Younger customers in particular are buying those drinks throughout the day, he said, not just in the morning, he said.
“We are being very focused on the things that we know matter the most,” Mr. Johnson said in an interview.
Hotter temperatures are reducing the belt for quality coffee in the tropics but it’s also allowing traditionally colder zones to start growing the crop that they love to drink. Growing experiments are now firmly established in places such as Sicily in Italy, California in USA and Saudi Arabia, reports the WSJ.