Cold drinks account for half Starbucks sales

Starbucks CEO Kevin Johnson said that sales of cold coffee and teas now account for about half of the company’s beverage sales. Younger customers in particular are buying those drinks throughout the day, he said, not just in the morning, he said.

We are being very focused on the things that we know matter the most,” Mr. Johnson said in an interview.

Is Jablum Gold worth the money

Jablum Gold is the premium version of Jablum.

But even the Gold standard sometimes tastes like hot water but costs three times that of Dunkin Donuts. Truth, is that the hot water effect tends to occur in Jablum Gold ground coffees. So my advise to persons wondering about quality. Just avoid the ground coffees. But what about Jablum Gold whole beans. Is it worth the cash?

Cupping coffee is what we do. We do these reviews to keep the companies honest and to let caffeineocrats know what to avoid and when to avoid it. We don’t need sterile labs. We prefer cupping where it counts, at home in the hills of the Jamaica Blue Mountains.

Follow the process of popping open a box of Jablum Gold and cupping via a chemex pour-over.

History: Jablum Gold entered the market about 8 years ago as the curated version of its Jablum classic beans. In other words Jablum Gold sought to address concerns that Jablum was inconsistent with its taste. That the beans tasted like hot water. Like hot almonds. Anything but luxury coffee. So Jablum Gold entered the market with fatter better beans with more flavour. It always amazes me that the company maintained this elaborate packaging to this day.

Packaging: The steps to unbox the coffee is reminiscent of the theatre involved in unboxing a watch. Pop the top apart and it reveals two sleeves: One arms to the left and the other to the right. It reveals a blue burlap bag which further reveals a shiny blue sealed bag.

Aroma: Open with a pair of scissors shows fat swollen beans which smell of brown sugar. There are other spices but brown sugar dominates in a good way.

Preparation: Grind in between fine and medium.

Brewing method: Chemex, in an attempt to enhance crispiness and fruit essences. It’s based on previous knowledge that Jablum coffees generally enhances light chocolate tones and almond tones without much or any fruit. Comparatively utilising a french press would enhance the chocolate tones and mute any hints of fruit.

Taste: Black currant which quickly transitions to deep chocolate and transitions to cream soda with low to medium acidity, and then leaves the palette with a smooth finish.

Conclusion: 8.5/10 with Starbucks daily blend 6/10. So consider Jablum Gold for that affordable luxury.