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“Marley Coffee is played to announce a limited edition Mile High Blend in partnership with the Denver Broncos,” Marley tweeted.
The company which is on track to break even this fiscal year based on sustained sales growth.
Starbucks started selling Jamaica Blue Mountain coffee this month at select stores in the United States.
Starbucks will buy beans originating from Amber Estate and St Cloud Estate in the Jamaica Blue Mountains. It will then ship, roast and bag the beans to Starbucks specifications.
The beans from Amber Estate are without doubt a superior bean. Its brews a coffee that’s heavy cacoa, gushing with lemony citrus.
Starbucks, which had stopped offering the beans for about a year in the US, sells an 8.8 oz bag for just under US$30. It describes the coffee as perfectly complex.
“This is a complex coffee with layers of citrus flavor and a hint of chocolate,” states the tweet.
On Starbucks’ official page, it indicates that its the 6th year featuring the coffee described as a “customer and partner favorite”.
“This world class coffee is always limited and we are delighted that we can enjoy it again this year,” stated
Jamaican coffee remains in short supply due to a series of natural – such as the recent drought – and man-made events.
“This coffee was grown beneath the peak of the 7,400-foot Blue Ridge. The dew, along with plentiful rainfall and fertile soil, helps create ideal growing conditions. After the harvest, each bean is scrutinized and certified to ensure nothing short of the highest quality. The result: a complex cup with layers of citrus flavor and a hint of cocoa,” Starbucks added.
Ten new cafes opened in Kingston over the last 12 months.
Its a record number of cafes in the struggling Jamaican economy. Moreover the city didn’t even drink quality coffee until recently. The farms instead chose to export the best grades to Japan and most Jamaicans drink cheap instant shit.
Reduced export earnings forced farms to find new markets and that new market is domestic. It has resulted in the Starbucks culture finally brewing its way into the island even without a phsyical store presence.
Kingston now probably has about 15-20 proper cafes. Many are within hotels but also on every decent mall. The owner of one of the pioneering cafes said: “Where are most of these cafes now. I expect them to continue disappearing in a year”.
Marley Coffee offers one of the coolest brands from the Jamaica Blue Mountains. This coffee rocks with reggae chocolateness and R&B low acidity. Its led by Rohan Marley, the son of reggae legend Bob Marley, with operations in the US and Jamaica.
Its listed on the OTC Market in the US as Jammin Java and considered a penny stock with thin capitalisation. The team at Marley Coffee however want to change that but are faced with financial hurdles.
For instance, April quarterly sales more than doubled year on year which has puts it on track to surpass the US$10 million annualised target for this financial year.
Despite the rapid sales jump, its net loss quadrupled to US$1.9 million during the three months to April. The company blamed the losses on its widening US distribution.
“The principal reason for the increase in net loss was the US$1.9 million increase in total operating expenses from the growth of the company and its staffing needs offset by the US$473,950 increase in total other income,” said company filings to the Securities and Exchange Commission (SEC).
Losses mean very little to coffee lovers who just want the perfect brew. Marley Coffee offers that, but even that has challenges based on the limited supplies of Jamaica Blue Mountain coffee.
The shortage is based on factors outside the company’s control led by the coffee rust disease. During the April quarter the company purchased just US$65,000 worth of Jamaica Blue Mountain coffee. which accounted for a small fraction off its US$2.1 million in quarterly sales. Comparatively, the company bought one-third more Jamaican coffee a year earlier.
In fiscal 2014, Marley Coffee established a national grocery distribution network, increased its brand awareness and strengthened its international presence, including its entry into two of the largest chains in the US, Safeway and Kroger.
Large Jamaica coffee brand WALLENFORD ESTATE hiked coffee rates in order to compensate for currency fluctuations management indicated to Jamaicamocha.
A typical 8ounce bag of beans can now go for over US$30 online (price + shipping).
Wallenford is amongst the most known brands of Jamaica Blue Mountain. So what the company does affects the industry.
The move resulted in all their products from Blue Mountaint to High mountain coffee increasing between 20-30%.
Brand loyalty will be severely tested in coming months based on price rise. The good news is that Jamaicamocha still offers the lowest rates based on our logistic efficiencies.
Cafe Blue, the largest Jamaica Blue Mountain coffee chain is contemplating changing its cappuccino preparation and finish, sources say.
It could result in creating a pillowy top on the head compared with the current thick coffee creme head existing (see picture).
The change if ok’d will take effect as early as June 2013.