New players in Jamaica coffee offering cheaper deals in 2019
So more good news for buyers. When the mist of microclimate clears, new players are seen offering deals for their brands. They hype their beans as the best from the Jamaica Blue Mountain. Yeah so does everyone, yet some coffees taste ordinary and others amazing.
New players in the retail scene include Bawk Coffee, Plantation Blue and one can even say Stoneleigh.
These players all were involved in various aspects of the established trade and broke away to form their own brand. The more players means more competition in the sector which prides itself on a grandfather-taste which predates Starbucks and of course thirdwave.
This taste is distinct and offers amazing coffee without the bells of whistles of modern coffees. JBM (Jamaica Blue Mountain) is just layered-complexity without the hype.
So of course competition led to price cuts of between 10 to 20 per cent on shelves and on selling platforms like ebay and so on. In fact Stoneleigh actually slashed their retail rates by about 30 per cent just to move volumes. Let’s see what happens on reorders.
The context however is that coffee prices in Jamaica have started to fall back in 2016/17 based on global supply and demand factors. But now come 2019 its competition that’s driving the dip at the roasted bean level. What does this mean for consumers… more choice at cheaper prices.
But of course, we all know you can’t just buy JBM blindly. That’s why its important to know your source. We find that all the new brands offer quality but we’d recommend getting someone whether at the brand or a broker to cup it first prior to shipment.