Coronavirus to slash Jamaica Coffee exports by two-thirds

There is no doubt that the pandemic will result in the countless loss of life, reduced exports and reduce purchasing power. So that could mean a two-thirds dip in global export earnings of Jamaica Blue Mountain coffee and Jamaica High Mountain coffee . Even before the pandemic sales were sluggish with weak demand, despite the product tasting better than ever. The real question after the sector hits bottom in 2021/22 will be, how to double the rate of recovery.

For sustained buyers of Jamaica coffee, we salute you. It is now a buyer’s market and you can set the price. Expect discounts and the sort. If before the pandemic, you were hesitant to try top tier brands from Jamaica, now is the time. That’s because those prices are tumbling while the quality remains uber luxury.

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Three glasses of water with coffee

5dde67c279d7575a430e63757641778736361915423.jpegDrink three glasses of water in the morning with coffee to keep you hydrated, according to experts.

Coffee will naturally dehydrate your body and requires water to remain within the correct balance. MindBodyGreen Health site recommends drinking two glasses of water before coffee and one glass of water afterwards. They utilise the advise of gastroenterologist Dr Will Bulsiewicz.

“Here’s the solution: While the coffee pot is brewing, drink two full glasses of water. And when you finish your cup of joe, pour yourself yet another glass. That way, you can have your coffee and stay hydrated, too,” according to them.

MindBodyHealth explains additional benefits of drinking water and an important tell tale sign to know if you are dehydrated by examining your lips.

Check out the article. 

Dealers want January for Jamaica Coffee Festival

img_20190302_144410_1-1017301785.jpgSome dealers want the Jamaica Coffee Festival 2021 changed from March to January to align with the Jamaica Blue Mountain Coffee Day.

“The coffee dealers want January and that makes sense for us,”said a source who wouldn’t give their name due to the sensitive stage of negotiations. “Coffee dealers are considering pulling out and doing our own thing next January.

It sounds like a no brainer to align a local festival with a Day that’s promoted in Japan and Jamaica for coffee. The coffee festival is however produced by an arm of the Ministry of Tourism and their mandate is to drive visitors to the island during slow periods like March.

The Coffee Festival produced by the Ministry in its third consecutive year but there were previous intermittent staging in the past.

Since the 1960s, Japan was the main buyer and marketer of Jamaica Blue Mountain coffee. The January date signifies the first real shipment to the Asian country. The inaugural  Jamaica Blue Mountain (JBM) Coffee Day was celebrated in 2019.

There is also International Coffee Day held in October. That occasion is used to promote and celebrate coffee as a beverage, with events occurring globally. The first official date was 1 October 2015, as agreed by the International Coffee Organisation and was launched in Milan.

It cost a firm US$25 m to learn the difference between brewed coffee and instant coffee

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Brewed coffee and soluble coffee are not the same and a US brand found that out the costly way.

In late December 2019, it resulted in the makers of the Grove Square Coffee branded products setting aside up to US$25 million effectively to provide consumer refunds, according to a release on the matter from law firms Burke Harvey LLC and Ward & Cooper LLC.

The company labeled three roasted products as ready for use in the popular Keurig brewing machines. It however didn’t state explicitly that the pods were filled with instant or soluble coffee. Instead placing beans on the package which lawyers argued provided the impression that the coffee was in a bean or grounded state.

Instant coffee dissolves when water is added which contrasts with brewing of beans which requires a filter to separate the liquid from the ground coffee beans. In the factory, although the process to create instant involves more manufacturing steps it generally sells for less than whole beans. That’s because the process of creating instant coffee usually starts with imperfect cheaper beans.

Keurig cups or Kcups come in many different coffee origins including low price point to luxury Jamaica Blue Mountain.

“Defendants have agreed to create a $25 million settlement fund, which, after deducting attorneys’ fees, costs and expenses, administrative expenses, and service awards, will be used to pay Class Members who submit valid Claim Forms,” stated a release on the matter.

Class action members will receive a set amount per claim form. Consumers who purchased in Alabama will receive up to $100 per claim; New York up to $275 per claim; and US$25 for California, Illinois, New Jersey, North Carolina, South Carolina, and Tennessee.

 

Luckin Coffee stores overtake Starbucks in China and stock jumps to all time high

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photo: EqualOcean

Luckin Coffee (NASDAQ: LK), traded at all time highs on Monday as the stock continues to steam ahead in tandem with the growth of its store count now surpassing Starbucks in China.

Luckin is now the largest coffee chain in China: As context, Luckin took two years from its inception to overtake the 41,00  store count of Starbucks (NASDAQ: SBUX) which took two-decades to build out. The store count for both companies are changing literally by the day

The stock hit US$36 on December 23, up from a low of US$13 in May, just a few days after its IPO. Analysts expect the company to earn US$2.1 billion in annual revenues by 2020 up from some US$743 million. Fuelling this growth are new store sales. Luckin Coffee formed in 2017 and listed this year, now operates 4,280 according to its website. This growth represents a more than 200 per cent rise year on year, at the time of this report.

Luckin’s prices its coffee noticeably lower than Starbucks. That results in Starbucks by default being set to serve wealthier customers. Starbucks lattes cost roughly US$4.30 a cup whereas “Luckin is way more affordable at $1.50,” according to a source in China.

Lets see how Luckin continues to grow the coffee culture in the traditionally tea drinking country.