Deaf Can! the not for profit coffee enterprise that trains deaf students in the art of coffee got the most exposure at the Jamaica Coffee Festival even above global brands Starbucks.
Why– for a few reasons.
First, patrons were not seeking out Seattle roasted coffee (or re-imported Jamaica coffee). So Starbucks prominent stall was largely empty. Largely ignored.
Second, Deaf Can! assisted three companies which led the company to have three cobranded booths at a coffee festival. That resulted in them having arguably the largest floor space. Third , they offered a zany cold brew coffee made from peaberries. It represented one of the most innovative core coffee drinks on display.
DeafCan is currently seeking to raise about $7.5 million from the Jamaica Social Stock Exchange to properly finance their coffee farm in Mandeville. Why not check out their business model here .
Over 15 Jamaica coffee brands are represnted at the festival. Notable absent brands are Jablum and Wallenford. There was a cobranded Cannonball and Jablum stall but no marketing beyond a small Jablum banner.
Love Jamaica Coffee but can’t be at the festival consider these coffees .
Generally, I am unimpressed by Jablum. It sometimes tastes like hot water but costs three times that of Dunkin Donuts. Truth, the hot water tends to occur in Jablum ground coffees. So my advise to persons wondering about quality. Just avoid the ground coffess. But what about Jablum Gold whole beans. Is it worth the cash?
Cupping coffee is what we do. We do these reviews to keep the companies honest and to let caffeineocrats know what to avoid and when to avoid it. We don’t need sterile labs. We prefer cupping where it counts, at home in the hills of the Jamaica Blue Mountains.
Follow the process of popping open a box of Jablum Gold and cupping via a chemex pour-over.
History: Jablum Gold entered the market about 8 years ago as the curated version of its Jablum classic beans. In other words Jablum Gold sought to address concerns that Jablum was inconsistent with its taste. That the beans tasted like hot water. Like hot almonds. Anything but luxury coffee. So Jablum Gold entered the market with fatter better beans with more flavour. It always amazes me that the company maintained this elaborate packaging to this day.
Packaging: The steps to unbox the coffee is reminiscent of the theatre involved in unboxing a watch. Pop the top apart and it reveals two sleeves: One arms to the left and the other to the right. It reveals a blue burlap bag which further reveals a shiny blue sealed bag.
Aroma: Open with a pair of scissors shows fat swollen beans which smell of brown sugar. There are other spices but brown sugar dominates in a good way.
Preparation: Grind in between fine and medium.
Brewing method: Chemex, in an attempt to enhance crispiness and fruit essences. It’s based on previous knowledge that Jablum coffees generally enhances light chocolate tones and almond tones without much or any fruit. Comparatively utilising a french press would enhance the chocolate tones and mute any hints of fruit.
Taste: Black currant which quickly transitions to deep chocolate and transitions to cream soda with low to medium acidity, and then leaves the palette with a smooth finish.
Conclusion: 8.5/10 with Starbucks daily blend 6/10. So consider Jablum Gold for that affordable luxury.
Good news, finally coffee prices are starting to fall. Consumers of Jamaica Blue Mountain Coffee will see a 10% reduction in the price going forward. Of course there is one proviso: That weather conditions will remain. Specifically the absence of hurricanes, and there’s one looming in the Caribbean Basin as I text. It seems hard to believe that right now it’s a buyer’s market when just a year-and-a-half ago farmers could get as high as J$13,000 a box of coffee. Now farmers are being offered $6,000 a box. Naturally most farmers do not want to sell but they’re caught in a dilemma because if they don’t sell now the ripe red coffee cherries will rot and die. There’s only one processor that is buying now and that’s Mavis Bank coffee. As a result Farmers have been protesting. They do not want to sell their beans for half its worth.
Buy now before end of September, and get a 10% discount as Paypal partial refund.
Avoid bad Jamaican coffee by knowing what’s the best Jamaican coffee.
Here’s a ranking list of the best Jamaican coffees.
The bad coffees normally can come from overseas based mixed coffee which purports to be 100% authentic Jamaica Blue Mountain(JBM). Local brands that suck tended to come from one established brand.
That brand occasionally put out questionable coffee on the local market. Good news however is that the brand was recently acquired. That resulted in the crosschecking of batches to ensure quality standards are maintained.
On another matter, buyers should never buy locally packaged coffee with unknown names. Things which seem too good to be true–usually disappoint.
JBM usually sells for $25 per 8oz plus shipping. So JBM at $10-15 per 8oz is very fake. No one would buy a new BMW for $9,000, no one would trust it. Yet people risk their senses and health by purchasing cheap bulk coffee.
If you are the one making the coffee open your senses. The aroma, fatness and evenness of the beans should be without reproach.
The taste should be balanced with complex levels of flavour and no bitterness.
Avoid bad coffee by knowing great coffees and sticking to them. Test brands you are not familiar with in small quantities and compare to established brands you know.
At Jamaicamocha we test all the coffee we sell and provide a fair no nonsense rank to inform your purchase consideration.