Good coffee costs up to US$8 a cup in Eastern Europe. Among the most expensive globally. So the fact that Russians and Ukrainians flock for bargain luxury coffee deals online is logical.
Nothing like the chocolatey aroma and lemon hints aroma of a balanced Blue Mountain cup to warm the bitter winter. Even better when a cup effectively costs US$3 because it eliminated the middle-man.
But what becomes illogical is enjoying coffee in conflict.
Putin’s intervention influenced a spike in global oil prices–the most traded commodity. It increased some 10 per cent February to March to US$104 a barrel (amid fears oil rich Russia would plug gas and oil pipelines running through Ukraine).
However the second most traded commodity–coffee also saw a rise during the same period (February to March) albeit a much higher spike up nearly 2/3rds from 120 to 196. Its blamed on drought in Brazil among the largest coffee producing nations.
It however is happening amid the heightened Ukraine conflict. It will no doubt result in a more expensive cup of coffee for this region.
Despite this impact–the true tragedy is death and conflict and not the cost of a caffeine fix.