The Jamaica Blue Mountain Coffee festival 2019 takes place in the hills of the world renowned Blue Mountain this weekend. Everyone will congregate on historic grounds in Newcastle but what brands will come out in full force.
Expect all the large ones including Jablum, Wallenford, Coffee Traders, Country Traders, Jamaica Standard Products, and so on.
In terms of cafe popups expect Cannonball, Cafe Blue, Jablum & Wallenford, Coffee Roasters, Island Blue and of course Starbucks and more.
People should be most excited about the surprises: The smaller brands coming out in force to increase marketability and exposure such as Plantation Blue and Bawk coffee. But we shall see this weekend at the coffee festival.
The festival under the patronage of the Ministry of Tourism aims to get locals and foreigners to experience three days of Jamaican food, coffee and culture along the Blue Mountain Culinary Trail. There will also be indigenous arts and crafts showcases, live Reggae music performances and tours to some of Jamaica’s best kept secrets.
Can’t be there but want to experience quality coffee. There’s always next year.
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People are drawn to the balanced cup that real Jamaica Blue Mountain coffee (JBM) offers. It’s chocolatey brewing with natural spice and fruit tones without bitterness.
Jamaica coffee can be divided into two categories Blue and High Mountain. Jamaica Blue Mountain coffee comes only from the East of the island and usually costs US$50 per pound (450g) for roasted beans. High Mountain mostly from the west of the island usually sells for ÙS$25 per pound for roasted beans.
Blue Mountain is luxury beans the equivalent of a Louis Vuitton bag for coffee. The classic profile is layered moving from chocolate to spice to fruit tones without bitterness. High Mountain is functional and would represent a beauiful leather backpack without a brand name. The profile moves from deep chocolate to lighter chocolate and spice with slight bitterness.
Some critics say that over the last 20 years with the rise of Starbucks and specialty coffee, other regions have improved quality and now offer cups with similar quality to Jamaica Blue Mountain. Jamaica finds its natural competitors that speciality coffee in Latin America and the Pacific. So is Kona coffee better than Jamaica coffee. Or is Guatemalan coffee better than Jamaica coffee. What about Colombian coffee. These beans usually cost half that of Jamaica Blue Mountain quality beans. That said, the profile tends to be a cross between Jamaica Blue and Jamaica High Mountain beans. Two handbags of the same size says nothing about the quality and style. A Louis Vuitton handbag will always maintain its value due to its quality and taste, so too with Jamaica Blue Mountain.
So is Jamaica coffee worth the money? Well it depends. Yes if you can guarantee that the beans are 100% from Jamaica rather than blends. Blended coffee is basically 10 to 30 per cent Jamaica Blue Mountain with 70 to 90 per cent beans from other origins usually Colombia. Blends costs half the cost of JBM or about US$25 per pound but really drinkers are getting foreign coffee.
Buying 100% JBM from reputable brands is essential. The best brands of Jamaica Blue Mountain coffee include:
3. Coffee Roasters Jamaica
4. Marley Coffee
5. Coffee Traders
7. Jablum Gold
8. Island Blue
10. Plantation Blue
There are others and the list can adjust based on crop and batch quality. Here’s a list of the taste profiles of most of these brands along with fulfilment.
Coffee lovers might wonder why Jamaica Blue Mountain coffee is twice as expensive as High Mountain coffee.
Well Blue Mountain is in heavy demand in places like Japan where roughly 75 per cent of the total crop gets exported annually. Additionally, the Blue Mountain growing region is entirely on steep slopes. That limits cultivation in an is already limited zone. Its 8 hours of daily mist and fog creates a natural green-house effect which slow ripens the beans. Comparatively High Mountain is grown on flat lands or lowlands which enables better economies of scale. But also the coffee isn’t in heavy demand in Japan like the JBM.
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