There is no doubt that the pandemic will result in the countless loss of life, reduced exports and reduce purchasing power. So that could mean a two-thirds dip in global export earnings of Jamaica Blue Mountain coffee and Jamaica High Mountain coffee . Even before the pandemic sales were sluggish with weak demand, despite the product tasting better than ever. The real question after the sector hits bottom in 2021/22 will be, how to double the rate of recovery.
For sustained buyers of Jamaica coffee, we salute you. It is now a buyer’s market and you can set the price. Expect discounts and the sort. If before the pandemic, you were hesitant to try top tier brands from Jamaica, now is the time. That’s because those prices are tumbling while the quality remains uber luxury.