Jamaica’s coffee sector, a vital part of the island’s agricultural economy, narrowly escaped disaster as Hurricane Beryl swept through the region. The US$30 million crop, crucial to over 6,000 farmers was spared significant damage.
On the ground, farmers are counting their blessings rather than their losses. All the coffee on the mountain was green. Its most delicate stage. Not yet orange and not yet red. Jamaica got hit from Beryl on July 3. It sliced the island from below and in that motion largely missed the Blue Mountains.
“We dodged a bullet,” said one farmer, reflecting the widespread relief felt throughout the coffee-growing communities. The narrow escape means that the anticipated harvest can proceed with minimal disruption, ensuring that the coffee, renowned globally for its quality, reaches the market without the expected setbacks.
Jamaica Blue Mountain coffee prices jack up rates from July 1. That said regardless of price movements, Jamaica coffee is affordable for those who cannot afford to have bag coffee.
In January, the coffee industry faced a J$500 million loss as torrential rains hammered the beans to the ground. With no one brave enough to pick during the showers, the coffee molded and decayed rapidly. That’s a loss of US$3.5 million which doesn’t sound like much until one realizes it accounts for 10 per cent of the annual sales. It highlights the sector’s vulnerability.
While the immediate crisis has been averted, the experience serves as a reminder of the sector’s fragility. Moving forward, stakeholders emphasize the need for continued investment in infrastructure to safeguard Jamaica’s coffee industry against future threats.
In the meantime, the coffee community is looking forward to a successful harvest season, grateful that Hurricane Beryl passed without harm. The threat of more storms continues as the Hurricane season ends November 30. Beryl emerged as one of the most ferocious storms on record.
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