Starbucks in Jamaica will target travelers

jablum peaberry 1 e

 

Starbucks would drop two cafes in Jamaica which will target tourists primarily at least initially, according to Coffee dealers who spoke to Jamaicamocha .

The talk is that the Sangster International Airport in Montego Bay
could see a location followed quickly by another, at a new business
hotel under construction in Kingston. (Let’s avoid names for the moment.)

Of course, last month the Gleaner reported that Starbucks is considering entering the island along with other Caribbean territories in the medium term.

It just so happens that the busy Montego Bay airport which currently
doesn’t have any store slots available will see 25 per cent of the
stores come up for contract renewal this year, according to media reports.

Sources say that’s where the Starbucks franchisee will snatch up a vacancy and outbid an
existing operator. But it might not even have to come to a bidding
war, as the franchisee already supplies the airport with food
and beverage. (I have already said too much.)
Who are the two private sector players seeking to acquire the
Starbucks franchise in Jamaica–They are both in hospitality sector, the
media says.

Will Starbucks increase the coffee culture? Will Starbucks improve a
cup of local coffee? Or would it simply increase the price? Let’s see. Not all cafe players are upbeat about the prospects especially those who earn from the tourist market.

 

 

C is for Coffee Culture?

I largely agree

wrightsolution's avatarWright Outta Nowhere

Sometimes the coffee at work is really this bad! Sometimes the coffee at work is really this bad!

Before we came to Jamaica, I had heard of their world famous Blue Mountain coffee and was excited to try it.  My first cup was at a small coffee chain called Cafe Blue in a shopping mall close to the Embassy.  It was very popular spot and it was hard to find a table, but I managed to find a seat in the Starbucks-like cafe and I tried my first cup.  I was surprised at first how mild it was and a little weak too, I thought.  I’ve always drunk strong Ethiopian-style coffee and the Blue Mountain Java was pleasant but it sort of underwhelmed me.  I bought a 1lb of beans to take home anyway, so I could try it in my own kitchen and it grew on me.  I think I brewed it a little stronger than the cafe…

View original post 486 more words

Jamaica coffee at Starbucks 2017

Jamaica Blue Mountain coffee supplier Amber Estate will resume selling roasted beans in April. Until then it supplies green beans to Starbucks.
In its place, the makers of Amber, Gold Cup Coffee will supply Gold Cup Supreme peaberries. It’s a lovely chocolate with lemon delight. Pure beauty for the lips enjoyed best as a pour over or French press.

  • Producer: Gold Cup
  • Elevation: 2000-5000 feet 
  • Processing Method: Washed
  • Tasting Notes:  Balanced with chocolate and citrus
  • Beans: peaberries 
  • Body: Medium
  • Acidity: Medium
  • Pairing Flavors: Nuts, citrus, baking spices

Jablum gold 16oz profile 

Ok Jablum offers the most known name in Jamaican coffee but coffee snobs tend to go for the more boutique brands.

But sometimes a good deal beats $60 a pound of coffee. 

Jablum Gold offers a hazel nut with light chocolate taste.

As a French press this ground coffee offers me more hazel than I can bear . But as a percolated brew, it’s toasted a bit more enhancing the chocolate making the drink handsome and smooth.
Rank this batch 7.5/10. Recommended primarily for percolated and heat pressured brewing methods.

Check out our Jablum gold pics in our  Etsy shop https://www.etsy.com/listing/495654524/jamaica-blue-mountain-coffee-8-oz-ground

Starbucks Jamaica to follow Colombia’s lead

Starbucks plans to consider opening a coffee store in Jamaica.
When Jamaicamocha spoke to Jamaica Blue Mountain farmers on the implications, most had a mixed bag of views.
Some say it will benefit the local industry provided the local authorities force Starbucks to follow the lead of Colombia: In that country Starbucks must only buy and sell Colombian beans.

Others, say it will hurt the local cafe sector, still burgeoning and still educating the public on how to drink brewed coffee. Remember that this luxury coffee producing nation generally drinks tea and imports instant coffees.

Those who want Starbucks to buy local also acknowledge another problem: How can Starbucks sell coffee at a similar price-point as in major markets while using expensive Jamaican coffee?

A solution involves using cheaper Jamaica low mountain beans but also allowing the giant to import commodity beans for blending as Jamaica Blue Mountain blends.

Even this solution would likely result in farmer protests and calls by other cafe players of favouritism.

Let’s see what brews.

Starbucks opened its first store in Colombia in 2014 and now has 11 stores. Medellin its latest, opened last September. But the chain wants to open 50 in that coffee producing country.

Starbucks now has over 1,000 stores in Latin America since entering Mexico in 2002. The new store, located in Medellín’s Milla de Oro on Poblado Avenue, is designed to honor Colombia’s rich coffee heritage while celebrating the city’s eclectic vibe.

“Since opening its first store in Colombia, Starbucks stores in the country have served 100 percent locally sourced and roasted coffee for in-store beverages to honor the country’s coffee heritage and the company’s 45-year history of sourcing premium arabica coffee from the region,” confirmed Starbucks on its press pages. “Customers can explore different varieties of Colombian coffees including Starbucks single-origin Colombia Nariño, Colombia Espresso, Colombia Espresso Decaf and the medium-roast Colombia coffee.”

Wallenford returns

In September, a freak flood hit the iconic head office of Wallenford Estate.

It  resulted in its temporary closure. The good thing is that beans can now available for sourcing.

#walllenford #jbm #affordable coffee 

Starbucks Guatemalan Antiguan versus Jamaica Blue Mountain

guat_antigua_wb_fy14_us

I’ve oft heard that Antigua Guatemala best compares to beans from Jamaica. So I bought a bag at Starbucks and compared.

Bean inspection: Mid-sized and fairly consistent. Not surprisingly, Starbucks over-roasted the beans. Its more medium-dark than medium as described. This meant that the lemons and fruitiness would likely have given way to a stronger chocolate taste profile.

Method: Coffee press

Taste profile: Spicy on top, deep spike of chocolate in middle, and smooth on back end.

Tips: Lovely and chocolately with heavier body brewing methods such as coffee press over paper filters.

Comparison to JBM: More spicy but less balance. JBM chocolate tends to emerge more gradually and often times balanced with vanilla tones.

JBM costs four times as much per pound compared to Antiguan. So it is a great coffee for the price. Of course JBM remains quality that’s rarely matched.
Personally I would mix JBM and Antiguan together to get a quality affordable cup.

Jamaica Blue’s newest UK cafe sells Wallenford beans

Jamaica Blue made its debut in the United Kingdom opening its first cafe, on 8th December. The chain of 170 cafes within Europe, quickly grew that number to three in the UK with its third in Chelmsford is in the Bond Street complex.

Based on packaging the chain sells single source from Wallenford, blends from Jamaica, and coffees from other parts of the world.

If you are in the UK check them out. The cafe boasts vertical grass walls and lighting made from recycled Jamaica Blue Mountain barrels. Very cool, trendy and what you’d expect from cafes trying to enter a mature market.

Their Wallenford coffee would offer the signature balance of chocolate, vanilla and spice. It’s a profile known globally and respected among coffee nerds as the world’s finest.   If you are however not visiting the UK anytime soon. Consider Wallenford as your next coffee.

The motto of the Jamaica Blue brand is the Jamaican proverb, ‘Wan wan coco ful baskit’. The company bends its meaning focusing on slowing down to fulfill goals. More correctly it represents fulfilling goals one deed at a time.  However the simple philosophy of the chain includes serving great coffee, food and service. 

“From our humble beginnings twenty-odd years ago, we now have a growing international network of over 170 stores operating in 7 countries,” stated the company on its website.