Deaf Can! the not for profit coffee enterprise that trains deaf students in the art of coffee got the most exposure at the Jamaica Coffee Festival even above global brands Starbucks.
Why– for a few reasons.
First, patrons were not seeking out Seattle roasted coffee (or re-imported Jamaica coffee). So Starbucks prominent stall was largely empty. Largely ignored.
Second, Deaf Can! assisted three companies which led the company to have three cobranded booths at a coffee festival. That resulted in them having arguably the largest floor space. Third , they offered a zany cold brew coffee made from peaberries. It represented one of the most innovative core coffee drinks on display.
DeafCan is currently seeking to raise about $7.5 million from the Jamaica Social Stock Exchange to properly finance their coffee farm in Mandeville. Why not check out their business model here .
Over 15 Jamaica coffee brands are represnted at the festival. Notable absent brands are Jablum and Wallenford. There was a cobranded Cannonball and Jablum stall but no marketing beyond a small Jablum banner.
Love Jamaica Coffee but can’t be at the festival consider these coffees .