Cold drinks account for half Starbucks sales

Starbucks CEO Kevin Johnson said that sales of cold coffee and teas now account for about half of the company’s beverage sales. Younger customers in particular are buying those drinks throughout the day, he said, not just in the morning, he said.

“We are being very focused on the things that we know matter the most,” Mr. Johnson said in an interview.

Jamaica coffee experient

Some coffee companies in the island are innovating. They want to expand the definition of great coffee to include a more fruity taste profile instead of preponderance of chocolate tones. No one will go on the record but expect options that are bursting with fruit to hit shelves within the medium term.

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